One of the core reasons to better manage digital content is the desire to share it with the organization's internal and external clients. Often there is a significant revenue opportunity that can be attached to making rich media assets easily available to those who value them. The key to successful content distribution is automating the process to minimize cost and human error while maximizing the embedded metadata that can be carried in the content. By utilizing a powerful DAM such as MediaBeacon, clients can browse a web catalog of approved content and request the specific file type they need for their use, which is automatically generated by the DAM while retaining full rights, permissions and licensing control. MediaBeacon also supports Rimage disc publishing systems, so assets can be distributed on permanently printed and personalized CD, DVD and Blu-Ray media as easily as printing to paper.