Web-based Digital Asset Management Built on XMP ("Smart Asset") Technology

MediaBeacon is a best of breed, web-based DAM built on a revolutionary new metadata standard called XMP, which enables creation of 'smart assets' that carry their rich metadata with them in any storage environment, in a local or off-site archive, or even when distributed outside the DAM environment.

This revolutionary new XMP standard, developed by Adobe, enables assets to be utilized far more effectively by inserting the important information about an asset directly into the file itself, instead of keeping it in a seperate database (as practiced by typical DAM software platforms).

From Wikipedia:

'XMP standardizes the definition, creation, and processing of extensible metadata. Serialized XMP can be embedded into a significant number of popular file formats, without breaking their readability by non-XMP-aware applications. Embedding metadata ("the truth is in the file") avoids many problems that occur when metadata is stored separately.'

Contact GTGI to find out more about how the MediaBeacon platform can revolutionize the way your organization utilizes rich media assets.