Digital asset management (DAM) is the practice and process of tracking, organizing, storing and distributing digital assets. Within many companies or agencies, the DAM is the heart of activities for your digital assets.
A digital asset is any digital file that provides value to the organization. The most common are images and videos, but they can also include audio files, documents, spreadsheets, presentations, and more. DAM software enables brands to develop a library of photos, videos, graphics, PDFs, and templates that are easy to search and ready to deploy.